We specialize in implementing highly customized, informed optimization programs to help improve your website’s performance.
Our carefully devised Conversion Rate Optimization (CRO) formula involves testing, measuring, and analyzing all the important elements of your site, then suggesting changes — backed by data — to help you improve conversions, generate more leads, make more money, and lift sales. We help you by:
✓ Suggesting the best ways to optimize your site, informed by website audits and A/B testing
✓ Detecting and removing the friction points on your site that are stopping your customers from converting
✓ Ensuring your site continues to perform well as your customers’ needs evolve
✓ Creating ways to optimize your website — bringing you more leads, revenue, sales, and profit
✓ Ensuring your Google Analytics (or other analytics platforms) are optimally set-up so you can get the most useful data output
✓ Developing surveys, questionnaires, and UX studies to help you understand your audience — and what makes them convert
✓ Creating an optimal user experience and implementing the highest converting changes on your website
✓ Delivering customized information sessions and courses to help you better understand how to effectively optimize your site
✓ Creating customized seminars to help you, or your team, overcome any conversion barriers
✓ Sharing knowledge about CRO and A/B testing to help you understand how to get the most leads and revenue out your website
Wouldn’t you like to get more leads, sales, and profit out of your website?
Founder and CEO, Deborah O’Malley, holds a master’s of science (M.Sc.) degree with a specialization in eye tracking technology and is Google Analytics certified.
For over three years she served as the lead content creator and digital development director for WhichTestWon/BEHAVE. Having produced, analyzed, and published hundreds of client A/B test case studies, she’s gained a rich and unique perspective on what works and doesn’t in CRO and A/B testing. Her specialized knowledge, combined with her analytical nature, keen design sense — informed by eye tracking research — and detail-oriented approach gives her the unique ability to adeptly analyze websites and shrewdly suggest ways to optimize them.
A bit of a self-admitted “data nerd,” she gets really excited about measuring and analyzing the data, putting her knowledge into practice, and implementing changes that create real conversion impact — helping her clients get more leads and make more money.
When not optimize websites, she’s out speaking on the subject, in the kitchen making homemade fudge, or burning it off at the gym.
Beautifully Designed Custom Websites
Blue Eclipse builds strategic websites based on your business goals. We will build you a professional website that is reflection of your business.
We provide custom Drupal and WordPress solutions to meet your needs. We will work with you to define your goals and requirements in order to build a custom, scalable solution for your business. We have expertise in creating both enterprise solutions and solutions for small businesses. Blue Eclipse is a 100% Canadian Company whose passion is helping small and mid-sized businesses succeed.