Writing For The Web: How To Optimize Online Copy For Conversions
Effectively writing for the web involves so much more than just typing words on a computer screen. You need to think about how your copy will rank from an SEO standpoint, if it will be persuasive enough to motivate your audience to action, and if it contains all the necessary elements to convert.
In this customized 2-day seminar, you’ll get in-depth insight into how to effectively craft and format your copy so it’s read, understood, and acted upon.
This course is essential for any digital marketer looking to increase the persuasive power of the pen, or copywriter who wants to learn to craft copy that converts.
Course Outline – What You’ll Learn:
✓ Factors to Consider For SEO – Formatting, Headings, Body Copy
✓ Wording that Works – The Top Converting Words
✓ Visual Clarity and Conversions
✓ Verbal Clarity and Conversions
✓ Conciseness and Clicks
✓ Punctuation and Credibility
✓ The Power of Personalization
✓ Effective Email Marketing Techniques
✓ The Best Tips and Tricks for Creating Persuasive Copy that Converts
REGISTER FOR THIS COURSE
To find out more information, or register for this customized course, please get in touch.